01 / The meadow — meet Sunny

Curious by nature.
Thoughtful with data.

I'm Sunny. I connect cultural curiosity, creative thinking, and marketing analytics. Rooted in Taiwan, growing in the United States.

Follow the trail into the forest

01 /

A little about me

Different places.
Better questions.

My perspective lives between Taiwan and the United States. I'm interested in the small things that shape big decisions: the words a brand chooses, the habits people keep, and the context a spreadsheet can miss.

As an MS in Marketing student at UT Austin's McCombs School of Business (expected May 2027), I'm exploring how consumer understanding and evidence can work together to make marketing more thoughtful.

Consumer insightMarketing analyticsBrand strategy

A point of view

“Understand the habitat before
you explain the behavior.”

A click tells you what happened. Culture, context, and a better question help explain why. I believe useful marketing starts with both.

03 / The next conversation

Good questions
grow here.

Working on a brand, a tricky question, or a new way to understand people? I'd love to hear about it.

Start a conversation[email protected]Personal email[email protected]Stay connectedFind me on LinkedIn